Wednesday, January 27, 2010

For People Who Hate Shopping

Every clothing store should have a complete list of their inventory available online. This should be hooked into an unaffiliated fashion profiling service which keeps track of what you wear, in what size, and how often (frequency = enjoyment), like netflix. As this starts to build it would become quite useful. Say you walk into a store that you've never been to before. Instead of haphazardly searching through racks of clothes, making sure to try everything on in three sizes to find the right one, you could simply consult your profile via your cellphone. You tell it the name of the store that you're at and what you're looking for, and it gives you a list of suggestions that it thinks you'll enjoy based on what you've rated in the past and what "shoppers like you" have said about various pieces of clothing. On a more practical level it also keeps track of what colors you prefer and your exact measurements to determine proper size without trying everything on (negating the overhead caused by changing rooms and all the reshelving they necessitate, which would be a way to get stores to agree to put their inventories online). It would also tell you things about yourself that you wouldn't have figured out otherwise: "Based on your hatred of these ten pairs of pants, it seems you don't like anything boot-cut. We'll keep this in mind for future suggestions." Or say you always wear a particular item. Since the system keeps track of frequency of use, it could search for similars, or accessories that would complement the style. You could also see which stores would have the most/cheapest selection of clothes you would probably like, which would make for much more efficient shopping- it could even predict seasonal sales like bing.com does with airfare, telling you when to buy what. So shoppers would save time, stores would save overhead, and designers would have free* access to the largest survey pool possible- the general public.

S O C I A L freaking E F F I C I E N C Y

Also, if we connect this to the attraction meter, you could get something like, "Statistically speaking, if you'd like to attract men ages 20-23 in this area, we recommend this outfit." or even better: "Based on what women you've rated attractive in the past, their demographic and aesthetic choices, an outfit like thi$ would give you the best chances."

How would people react to that?

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